If you want to make money online, you need to know your keywords.
This is the one irrefutable law of marketing on the Internet. If you can identify the keywords that will send eager buyers to your site, your ability to make money online is pretty much guaranteed.
Keyword research helps you…
Find a hungry “niche market“
Come up with a product to sell to them
Create winning salescopy that convinces them to buy your product
Optimize your website for the search engines so visitors can easily FIND your site
Come up with new product ideas that you can sell to your existing customer base
… It’s essential for ALL stages of
growing your business
But discovering which keywords will help you make money online can be a challenge. People are unpredictable, and the search terms they use might surprise you.
For example, say you plan to make money online by selling an eBook that teaches people how to build a deer fence. You might think your best keyword is, “how to build a deer fence” — when you might get better results with, “deer resistant garden,” or “how to keep deer out of garden,” or even “get those blasted vermin away from my roses!”
… Well, maybe not that last one.
Which Keyword Research Tool Should You Use?
Here are our favourites:
1. Google AdWords Keyword Tool — Why do we like it? Because it’s free! Plus, the results include PPC info and come directly from Google’s own real-time databases.
2. BeBiz – We can’t resist plugging our own fabulous keyword tool that’s built right into BeBiz, our complete all-in-one online business builder. BeBiz automatically integrates your keyword research results right into all aspects of your business, making it even easier for you to make money online. .
Once you’ve accumulated a long list of keywords, what then? What do you do with those keywords? And how do you know if they present a great opportunity to make money online?
Here’s the answer…
OUR SEVEN-STEP “KEYWORD RESEARCH SURVIVAL GUIDE”
If you are determined to make money online, follow each of the steps below and your keyword research efforts will yield significant results that will help you make money online.
1. Start off with ONE word that describes a passion or interest
For example: “rabbits”
2. Create a list of synonyms for that word
For example, “bunnies,” “rabbit,” “bunny rabbits”
3. Combine each synonym with “how” to generate problem statements
For example, “how bunnies,” “how rabbit,” “how bunny rabbits”
4. Record the “action word” phrases that appear in the keyword research results
For example, “how to groom rabbits,” “how to make organic rabbit food,” “how to build a rabbit hutch”
All these phrases have an action word in them and clearly describe a problem people are trying to solve. These are the keywords you’re looking for. They’re the ones that will help you make money online.
5. Analyze the “supply and demand” factor for each keyword
Using your keyword research tool, check to see how many searches are being done and how many competing sites there are for each of the “action word” keywords you recorded. You want to focus on keywords that have a lot of searches but not much competition. That way you know it will be easier for you to break into that market and compete with the websites already there. And that is what’s going to help you make money online.
6. Cluster the top keywords according to intention
As you drill down into your keyword research, you’ll find different phrases that basically mean the same thing. For example: “how to make a rabbit cage,” “rabbit hutch building tips” and “rabbit hutch design.”
Organize all these similar phrases into different lists. Now, here’s the awesome part: Each list represents a different niche market opportunity. The longer the list, the bigger the opportunity and the better your chances of being able to make money online.
7. Look for long-tail keywords
Long-tail keywords are phrases made up of anywhere from four to fifteen words. Here’s an example:
Short keyword: build rabbit cage
Long-tail keyword: how do I build a wooden indoor rabbit cage
Long-tail keywords enable you to make money online for a couple of reasons. First, they’re easier to get a top ranking for in Google and other search engines. Second, people tend to use long-tail keywords for searches when they are close to making a purchase. This means the visitors you attract with your long-tail keywords are far more likely to buy something from you than the visitors you get from your short keywords.
… So there you have it: our seven-step “Keyword Research Survival Guide.” Stick with this process and you’ll never be left wondering if that random collection of keywords represents a real opportunity to make money online or just another poorly conceived website that’s doomed to failure.
THE E-BUSINESS STARTUP HANDBOOK
Starting your new business by targeting the wrong products to the wrong keywords is a common error, and in the Ebusiness Start-Up Handbook, we explain why this can stop you from succeeding online.
You’ll then learn our tested and proven process for starting your new business the right way, allowing you to:
save potentially thousands of dollars
profit with a large share of a smaller market
avoid weeks of tedious labor
identify untapped markets with minimal competition
find the perfect products to sell to a maximum profits
